By Bianca Mihalcescu
I found Walter Landor, a famous German graphic designer who lived from 1913-1995 and who belonged to Munich. Landor was most popular for his creative FedEx logo design. The meticulous use of negative space ‘arrow’ was a brilliant masterpiece of his. His FedEx logo design is considered as one of the best logo designs in the world. Pretty impressive, right? I particularly love Landor's logo for PeoplePC. I think it's very clever how he worked with the letters he had ("O" and "P") and manipulated them to create a welcome, inviting atmosphere with the classic smiley.
In my opinion, his Northwest Airlines logo is also very well-thought out. He used the well-known acronym for northwest (NW) and combined the letters into one design which clearly introduces both the "N" and the "W". It's amazing how all he had to do was see that in a "W", there already lies a slanted "N". I believe this is very clever. All in all, I'm really glad I was lucky enough to stumble in on his work.
I found Walter Landor, a famous German graphic designer who lived from 1913-1995 and who belonged to Munich. Landor was most popular for his creative FedEx logo design. The meticulous use of negative space ‘arrow’ was a brilliant masterpiece of his. His FedEx logo design is considered as one of the best logo designs in the world. Pretty impressive, right? I particularly love Landor's logo for PeoplePC. I think it's very clever how he worked with the letters he had ("O" and "P") and manipulated them to create a welcome, inviting atmosphere with the classic smiley.
In my opinion, his Northwest Airlines logo is also very well-thought out. He used the well-known acronym for northwest (NW) and combined the letters into one design which clearly introduces both the "N" and the "W". It's amazing how all he had to do was see that in a "W", there already lies a slanted "N". I believe this is very clever. All in all, I'm really glad I was lucky enough to stumble in on his work.