I decided to take the logo aspect in a different direction by researching motion graphics. I love the idea of animation and what not, and then taking animation and doing business related stuff with it is even cooler to me. I came across the artist randomly but I watched his videos and was amazed. His fluidity is amazing, and line aspects are unfathomable. What he does is something I aspire to do and I could only imagine how long a short thirty second logo video takes. It’s almost something that is easily looked over and underestimated. The ideas, concepts, and technique that is used in his videos are so simple yet creative and something I’ve never seen before. The way objects come into the screen and how they move about is fascinating. I would have no idea where to start when it comes to motion graphics, and the fact that this artist can make something so simple such as a logo into something beautiful and creative is awesome to me. I get sick of looking at the same old boring logo’s because a lot of them lack diversity and the shock and aw effect but I couldn’t see this artists’ work ever getting old.
-Kara French
-Kara French